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- AgriPitch Competition winner Adja Sembene Fall, earned $25,000 in seed money for her Contanna Tea Company
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Gender in Focus: Senegalese “Agripreneur” and African Development Bank AgriPitch Competition winner says digital marketing key to luxury tea startup success
The competition, which this year awarded $140,000 in prizes, is a key activity of the Bank’s ENABLE Youth Program
Senegalese businesswoman Adja Sembene Fall said she had no choice but to launch her start-up business online because her new Contanna fair-trade tea company only had $200 to its name. “Due to [lack of] finance, it was not possible to get a physical shop. We started out in the backyard…