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Africa: Sports as a Business and a Brand – by Victor Oladokun
Fans are choosing not to watch live football events, and instead are opting in increasing numbers for the 'intimacy' of their crystal clear digital flat TV screens, or not all
By Dr. Victor Oladokun, is the Director of Communication and External Relations at the African Development Bank (www.AfDB.org) At the ongoing Africa Cup of Nations in Egypt, the visual imagery of almost empty stadiums is a powerful narrative. But not the kind that African sports, African football, or corporate sponsors…
